MER (Marketing Efficiency Ratio) Tracking

Our MER Tracking service provides a high-level view of your brand’s total marketing health by measuring the direct relationship between total ad spend and total revenue. While traditional platform-specific metrics like ROAS can be fragmented due to privacy changes and attribution gaps, MER offers a “North Star” metric that reflects the true efficiency of your entire marketing ecosystem.

We move beyond siloed data to give you a clear picture of how every dollar spent across all channels—be it Meta, Google, or TikTok—contributes to your bottom line. Our approach simplifies complex data into a single, actionable ratio, allowing you to make confident scaling decisions based on actual business profitability rather than platform-estimated clicks. Our focus is on ensuring that as you scale your spend, your efficiency remains sustainable.

Our team specializes in multi-channel data aggregation and financial modeling, helping you understand the “blended” impact of your marketing efforts. We analyze the correlation between top-of-funnel awareness and bottom-of-funnel conversions, ensuring that your budget is allocated to the channels that drive the most significant overall business growth. This macro-level perspective is essential for brands looking to maintain healthy margins in a competitive landscape.

Additionally, we provide customized dashboards and weekly efficiency audits to keep your growth strategy on track. Our goal is to provide total transparency into your marketing ROI, empowering you to optimize your spend dynamically and achieve long-term financial stability for your brand.